Distributing NHS News and Information during COVID-19
Since 2020, Liverpool Clinical Commissioning Group (CCG) has used Damibu Feeds to dramatically improve the way they distribute news, alerts and information through the city’s GP websites.
The aim of the on-going project is to improve the quality and consistency of health and care information in Liverpool, whilst reducing workload for practice managers and admin staff in the GP surgeries.
Allowing the NHS to aggregate web content
Integration of Damibu Feeds onto GP websites started in May 2020. The project was given extra urgency by the need to quickly distribute and update information during the UK’s first COVID-19 lockdown.
The platform allows Liverpool CCG to push articles on to surgery and PCN websites. GP’s retain control having the option to automatically accept or manually review every article. Around two-thirds of the practices have chosen automatic publishing, whilst the other third are manually moderating their Feeds.
Keeping GPs in control of the information they publish
Though practices can choose to publish automatically, they can also manually add articles that are relevant to them, and omit the ones that are not, as well as create their own content.
Delivering consistent, accurate messages to patients
Instead of communicating information to GP surgeries for them to create different versions, exactly the same message can be pushed out to every patient.
Publish to multiple sites
Group Managers of multiple practices are able to manually review once and then automatically publish to all their sites with one click.
Significant Time Savings
Producing content centrally removes the need for each Practice Manager to produce their own version.
Allows hyper-local customisation
Articles can be targeted to a sub-set of distributers. For example, Liverpool CCG were able to react quickly and alert a single postcode to a COVID-19 outbreak in their area.
Remove information that becomes out-of-date
Articles can be unpublished if they become out-of-date or errors are found. This saves huge amounts time contacting all GP surgeries to request removal, and means that the information is immediately hidden from the public.
See what content is working and what isn’t
Analytics enables both the CCG and the GPs to see which articles are being read, giving them insight into what interests patients and helping them understand the health needs of their population.
0%
GP Practice Managers
think Damibu Feeds has been
of benefit to their patients
0%
GP Practice Managers
say Damibu Feeds helps them keep their website up-to-date
Keeping GPs in control of the information they publish
Though practices can choose to publish automatically, they can also manually add articles that are relevant to them, and omit the ones that are not, as well as create their own content.
Publish to multiple sites
Group Managers of multiple practices are able to manually review once and then automatically publish to all their sites with one click.
Allows hyper-local customisation
Articles can be targeted to a sub-set of distributers. For example, Liverpool CCG were able to react quickly and alert a single postcode to a COVID-19 outbreak in their area.
Delivering consistent, accurate messages to patients
Instead of communicating information to GP surgeries for them to create different versions, exactly the same message can be pushed out to every patient.
Significant Time Savings
Producing content centrally removes the need for each Practice Manager to produce their own version
Remove information that becomes out-of-date
Articles can be unpublished if they become out-of-date or errors are found. This saves huge amounts time contacting all GP surgeries to request removal, and means that the information is immediately hidden from the public.
See what content is working and what isn’t
Analytics enables both the CCG and the GPs to see which articles are being read, giving them insight into what interests patients and helping them understand the health needs of their population.
0%
GP Practice Managers
think Damibu Feeds has been
of benefit to their patients
0%
GP Practice Managers
say Damibu Feeds helps them keep their website up-to-date
The Numbers
By January 2021, articles published through Damibu Feeds had received over 37,100
views from over 21,400 people across all participating websites, and a number of sites were seeing drastic increases in their website traffic.
The CCG and GPs have told us that:
"It's very easy to use"
"It’s useful to publish across multiple websites"
"Content has been relevant"
“Thank you for creating
something that makes a busy
practice manager’s life easier!“
-Practice manager, West Derby and Stoneycroft Medical Centres
“Thank you for creating
something that makes a busy
practice manager’s life easier!“
-Practice manager, West Derby and Stoneycroft Medical Centres
Do you have a similar challenge or project?
We are interested in discovering other projects in the public sector – this might be working on similar projects with other NHS organisations or taking the same approach with Local Authorities or Charities.
If you would like to explore how Damibu Feeds can radically improve the way you communicate online, send us your contact details and we’ll be in touch.
